That Looks is an online shop bringing 90s catalogues into the digital era

Photos courtesy of That Looks.

Remember the 90s’ heyday of the Delia’s catalogue? The excitement when it finally appeared in the mail. Flipping through each page, relishing each ineffably cool look and planning the new school year in outfits. There’s something so inspiring, sartorially-speaking, about the 90s clothing catalogue. It’s the same magic — the story-telling, the intricate creation of a mood — that also characterizes fashion magazine editorials. Since the death of the catalogue — phone lines swapped out for dial-up connections — it’s a spark that’s been missing from the online retail experience. And it’s a spark that New Zealand-based model and entrepreneur Becca Haeger is trying to rekindle through her new, ultra-stylized e-shop That Looks.

At age 17, Becca was discovered by a model scout while shopping at a department store in her native Auckland. It was through modelling that she discovered a love

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