Fashion industry evolves, as virus forces a rethink

Gregory P. Daily

PARIS (AP) — The pandemic has torn a multibillion-dollar bite out of the fabric of Europe’s fashion industry, stopped runway shows and forced brands to show their designs digitally instead.

Now, amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself off and struggles to its well-heeled feet again.

Answers vary. Some think the Fashion Week format, in use since the 1940s, will be radically rethought. Others believe Asia will consolidate its huge gains in influence. Many see brands seeking greater sustainability to court a younger clientele.


“The impact of the pandemic will be unquestionably to increase the importance and influence of Asia on fashion,” said Gildas Minvielle, economist at the Institut Francais de la Mode in Paris.

“Luxury in Europe has already rebounded but it’s only because it’s globalized, only because of Asian buyers,” Minvielle

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