How Fashion Brands Have Optimized Their E-Commerce Efforts to Survive the Pandemic

I could go on for hours about the devastating impacts of the Covid-19 pandemic: the number of people who have lost their lives, the economic turmoil, the businesses that have been forced to close their doors and the ones still struggling to stay afloat. But I won’t.

You’re already aware of the statistics, the ominousness. Every person who writes about the pandemic’s impacts speaks to this data. My industry — the retail industry — is one of the sectors that has been greatly affected by the pandemic, which cut off practically all cash flow from physical retail locations due to closures and restrictions. And as the pandemic continues, it’s impossible to anticipate when lockdowns and social distancing protocols will end so that stores can operate at full capacity again. But there has been one light at the end of this unrelenting tunnel, and it’s the one I want to focus

Read More

Farfetch Stock: Buy the Panic-Induced Dip in FTCH

All shopping is moving online — including luxury fashion — and that’s why luxury fashion e-retailer Farfetch (NYSE:FTCH) has been one of Wall Street’s favorite stocks over the past year. During that stretch, Farfetch’s stock price has risen more than 500%. 

farfetch (FTCH) logo next to a hanger

Source: nikkimeel / Shutterstock.com

But things aren’t going so well for Farfetch stock today. 

The company reported fourth-quarter numbers Thursday, after the bell. Those numbers were good and topped estimates.

But the company’s growth momentum meaningfully slowed from the third quarter, and management is guiding for this slowdown to carry into 2021.

Investors who have been bidding up FTCH stock for over a year now, weren’t too impressed. Farfetch stock dropped more than 10%. 

What’s next? 

Some consolidation here while investors process this slowdown as well as broader interest rate headwinds. Then a return to the stock’s long-term uptrend.

So, if time is on your side, you

Read More

Del Core intros new brand with live show during digital MFW

It was a lockdown well-spent for Daniel Del Core

MILAN — It was a lockdown well-spent for Daniel Del Core.

And he defied yet another piece of conventional wisdom, launching Del Core with a live runway show during the otherwise digital Milan Fashion Week of womenswear previews for the next cold weather season. Just 40 invited guests were socially distanced in the basement of Milan’s city archives, boxes of files replaced by trays of plants: the seed of a new collection that is taking root.

Rapid COVID tests were offered at the

Read More

What is thrift cycling? TikTok users concerned reselling is gentrifying shops

Gregory P. Daily

Thrifting has always been a pillar of cool, trendy, resourceful fashion. If you feel like it has become a lot more popular lately, you are correct.

The traditional clothing retail market hit a slump with the COVID-19 pandemic, but online secondhand sales soared and are projected to grow 69 percent between 2019 and 2021, according to research conducted by resale app ThredUp.

Peer-to-peer secondhand shopping apps like ThredUp and Poshmark — and their cool, Gen Z cousin Depop — made thrifting accessible and lucrative in a time when people are encouraged to stay inside. A few chosen scouts scour thrift stores and their own closets for hidden gems, then sell them to buyers online. Straightforward, right?

Enter here for a chance to win a $500 Uber gift card. 

Credit: In The Know/Kelsey Weekman

Well, no. This entire process has called into question the ethics of thrifting — both

Read More