Boycott Boohoo, or Hunt for Bargains? What Will Consumers Do?

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LONDON — After a rough few weeks, Boohoo’s share price is bouncing back, but the question remains whether its young consumer base will keep buying from the brand, which has been dogged by allegations of poor labor practices and unfair pay at one of its supplier’s factories in Leicester, England.

It remains to be seen whether the scandal will bring forth any meaningful change, or encourage consumers to stop before they shop, and think about the clothing brand, or retailer’s, ethics. Or will the controversy just be forgotten in a few months’ time, with boohoo.com’s young clientele once again turning to the retailer for cheap alternatives to the trends they spot on social media?

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Recent history has shown that shoppers have short memories, and often return to fast-fashion sites because they can’t resist the social media buzz —

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Learn the truth behind brands like Boohoo

iStock/The Independent
iStock/The Independent

The affordability of clothing coupled with #ootd culture leads many of us to think we need a new outfit whenever we leave our homes. And when it comes to fast fashion, we all plead guilty to it one way or another – either by buying Zara’s polka dot dress last summer or copping Mango’s Bottega Veneta inspired clutch bag.

The thrill we get after finding a cheap dress or dupe of a designer piece is undeniably problematic. And we needn’t look far to know that the price tag of many of our fashion buys frequently does not reflect the item’s true cost.

The ethical and environmental issues surrounding the fashion industry are no secret and have been brought to light in the past few years, namely after the Rana Plaza garment factory collapse in Bangladesh in 2013. Around a third of the 3,122 workers died and the

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Macy’s Black Friday in July

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Slashing prices on homeware, kitchen items, clothing and beauty products, Macy’s is hosting a Black Friday in July sale with huge discounts that match those you would normally see around Thanksgiving. Brands like KitchenAid, Tommy Hilfiger and Martha Stewart Collection are participating, giving shoppers the opportunity to purchase thousands of high quality products at low prices. The sale is active through July 13.

While Macy’s typically holds a clearance event towards the end of the summer, Michael Bonebright, consumer analyst for DealNews.com, said this year’s sale is earlier and filled with “unusually good” discounts. He attributes the sale to Macy’s

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Shopping for a sustainable wedding outfit is easier than you think, here’s how

The clothing and textile industry is responsible for 8-10 per cent of the world's greenhouse gas emissions: The Independent
The clothing and textile industry is responsible for 8-10 per cent of the world’s greenhouse gas emissions: The Independent

In recent years, sustainability has become a big focus for almost every industry, particularly in fashion, as many of us are trying to make more conscious decisions as shoppers.

While it’s a global issue, one way individuals can make a positive change is through what we wear ourselves, and what we demand from brands. As we become more active in our shopping habits, we’re calling for transparent supply chains and look to brands that show a commitment to protecting the planet for future generations.

The fashion industry has a huge part to play in the climate emergency. According to the UN Fashion Alliance, the clothing and textile industry is responsible for 8-10 per cent of the world’s greenhouse gas emissions, 20 per cent of wastewater pollution originates from the industry

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