Pandemic window-shopping: Abandoning e-commerce shopping carts

Gregory P. Daily

A woman is seen shopping on ASOS the online fashion store on a laptop.

Dinendra Haria | SOPA Images | LightRocket | Getty Images

In normal times, Amanda Ryczek window-shopped — wandering around with no intention to buy, but taking time to see new merchandise or thinking of what could be worn and where.

As the Covid-19 pandemic shut down brick-and-mortar stores, the 27-year-old moved her habits online.

“I’m definitely not going into stores in the present moment, and so, as far as going online, you go to the store’s website and in some weird way it’s almost like going to the store,” Ryczek said.

But instead of testing a lotion or feeling the fabric on a shirt, she’ll hit “add to cart” — and then exit the window before checking out.

The internet equivalent of window-shopping isn’t new. People have been picking out items and abandoning carts for years.

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How Fashion Brands Have Optimized Their E-Commerce Efforts to Survive the Pandemic

Gregory P. Daily

I could go on for hours about the devastating impacts of the Covid-19 pandemic: the number of people who have lost their lives, the economic turmoil, the businesses that have been forced to close their doors and the ones still struggling to stay afloat. But I won’t.

You’re already aware of the statistics, the ominousness. Every person who writes about the pandemic’s impacts speaks to this data. My industry — the retail industry — is one of the sectors that has been greatly affected by the pandemic, which cut off practically all cash flow from physical retail locations due to closures and restrictions. And as the pandemic continues, it’s impossible to anticipate when lockdowns and social distancing protocols will end so that stores can operate at full capacity again. But there has been one light at the end of this unrelenting tunnel, and it’s the one I want to focus

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Online fashion stocks in vogue as coronavirus speeds ecommerce

Gregory P. Daily

By Emma Thomasson

BERLIN (Reuters) – Shares in online fashion retailers Zalando and ASOS jumped on Thursday after the German company said it expects a big increase in second-quarter sales and operating profit as coronavirus lockdowns accelerate a shift to ecommerce.

The growth rate of online fashion looks set to triple this year to account for 23% of European sales in 2020, levels not expected before 2024 prior to the pandemic, analysts at Bernstein said, adding the market share could hit 37% by 2030.

“The sudden closure of all apparel retail stores across all major global markets has shaken up the channel mix in an unprecedented way this year,” said Bernstein’s Aneesha Sherman. “(It’s) five years’ worth of growth achieved in about six months.”

Zalando, Europe’s biggest online only fashion retailer, said late on Wednesday it expects to significantly beat market expectations for 16% second-quarter revenue growth and an adjusted

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