For Boucheron‘s latest high jewelry collection, Histoire de Style, creative director Claire Choisne delved into the brand’s extensive archives from the Art Deco period, spanning the ’20s through the ’40s, to turn out jewels fitting for a modern-day Daisy Buchanan.
But this time around, the pieces are meant to be as wearable on free-wheeling femmes fatales as they are on a 21st-century Gatsby. The jewels were created with the intention that both men and women would enjoy them in equal measure. But will gentlemen of means flock to the oldest house on the Place Vendôme for diamond-encrusted statement necklaces, rings and brooches? “To be truly honest, we don’t know yet,” says CEO Hélène Poulit-Duquesne. “But it’s a genuine true and sincere belief from Claire and myself. If you look at history, men have actually been wearing jewelry for the last thousands