Pandemic window-shopping: Abandoning e-commerce shopping carts

Gregory P. Daily

A woman is seen shopping on ASOS the online fashion store on a laptop.

Dinendra Haria | SOPA Images | LightRocket | Getty Images

In normal times, Amanda Ryczek window-shopped — wandering around with no intention to buy, but taking time to see new merchandise or thinking of what could be worn and where.

As the Covid-19 pandemic shut down brick-and-mortar stores, the 27-year-old moved her habits online.

“I’m definitely not going into stores in the present moment, and so, as far as going online, you go to the store’s website and in some weird way it’s almost like going to the store,” Ryczek said.

But instead of testing a lotion or feeling the fabric on a shirt, she’ll hit “add to cart” — and then exit the window before checking out.

The internet equivalent of window-shopping isn’t new. People have been picking out items and abandoning carts for years.

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How Fashion Brands Have Optimized Their E-Commerce Efforts to Survive the Pandemic

Gregory P. Daily

I could go on for hours about the devastating impacts of the Covid-19 pandemic: the number of people who have lost their lives, the economic turmoil, the businesses that have been forced to close their doors and the ones still struggling to stay afloat. But I won’t.

You’re already aware of the statistics, the ominousness. Every person who writes about the pandemic’s impacts speaks to this data. My industry — the retail industry — is one of the sectors that has been greatly affected by the pandemic, which cut off practically all cash flow from physical retail locations due to closures and restrictions. And as the pandemic continues, it’s impossible to anticipate when lockdowns and social distancing protocols will end so that stores can operate at full capacity again. But there has been one light at the end of this unrelenting tunnel, and it’s the one I want to focus

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Making a Case for Utility Fashion Amidst the Pandemic

Gregory P. Daily

It’s been a year since street style lived up to its pre-pandemic exuberance. In a “normal” Fashion Week, we’d post hundreds of images documenting the energy and expressive style of models, editors, buyers, and influencers at the shows. What was once a reliable cadence governed by specific dates and times—Vogue’s Phil Oh never missed a big show!— has now become a giant question mark.

For the record, there are always stylish people on the streets; the medium pre-dates Fashion Week. But when it came to capturing the (limited) action at the Milan menswear shows this weekend, our photographer Gianluca Senese trained his lens on the models zig-zagging between photo shoots and live-streamed shows. As a result, the images are a bit quieter than we’ve seen in the past, and there’s a good chance these models didn’t expect to be photographed this season.

That means we’re getting a glimpse

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Saying Yes to Fashion During a Global Pandemic

In a year that knee-capped apparel and designer retail, launching a fashion shopping app might seem like madness. But for The Yes cofounders Julie Bornstein and Amit Aggarwal, the risks were worth it — and not just for them, but for the fashion world at large.

The way Bornstein explained it, when The Yes debuted in May, it was on something of a retail rescue mission.

“Our heads were all spinning from what this coronavirus thing was in late March, which is when our original launch date was going to be,” she told WWD. “But by the time May came around, we were like, ‘Listen, we want to do everything we can to help drive volume for these brands.’

“Because a lot of their traditional channels were not open: their stores weren’t open, their orders were being canceled,” she continued. “We see ourselves as a partner in all senses of

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