Virtually

From animal print ensembles to lacy hoodies and flared silky slacks, Arab men on Thursday got their first-ever fashion week, with the three-day event showcased virtually online.

Designer Furne One of Amato Couture, loved in Dubai for his ethereal designs, opened the unprecedented event with a fall/winter 2021-2022 collection entitled “The First Temptation”.

Set in the desert, the models all wore white, including lacy hoodies and pants. The traditional dishdasha robe worn by men across the Arab Gulf was featured, but revisited with a slit down the front.

“The world around us is changing, so too are attitudes towards fashion, and nowhere more so than in the Middle East,” said Mohammed Aqra, chief strategist at the Arab Fashion Council.

“Arab Fashion Week-Men’s presents the

Designer Furne One of Amato Couture, loved in Dubai for his ethereal designs, opened the unprecedented event with a fall/winter 2021/2022 collection titled “The First Temptation”.

Set in the desert, the models all wore white, including lacy hoodies and pants. The traditional dishdasha robe worn by men across the Arab Gulf was featured. However, it was revisited with a slit down the front.

Watch as Amato Couture shows off its desert designs here:

Men in Middle East embracing fashion

“The world around us is changing, so too are attitudes towards fashion, and nowhere more so than in the Middle East,” said Mohammed Aqra, chief strategist at the Arab Fashion Council.

“Arab Fashion Week-Men’s presents the breadth of menswear beyond formal attire and street wear and paves the way for men in the Middle East to embrace a more adventurous wardrobe,” he added.

The council organised the event, which is being