It’s no surprise that New York Fashion Week looks a little different this year. It only takes a quick glance at the schedule to discover that the majority of shows will be live streamed, with a few timed lookbook releases and even fewer offsite shows in the mix too. So, in lieu of a typical season, designers are thinking outside of the box. As just one example, take Jason Wu, Rodarte, Prabal Gurung, LaQuan Smith, and AARMY— all of whom have each designed limited-edition pieces in a new shopping-focused initiative called NYFW: The Drops, launched in collaboration with IMG.
“Living through a pandemic has been really challenging for all of us, but I am so proud of the creativity I’ve seen and how the industry has really come together during this challenging time to support the fashion community,” designer Jason Wu tells Vogue. “I think it is vital that New